Samsung describes its technology as “a computationally created virtual being that looks and behaves like a real human, with the ability to show emotions and intelligence.” As mentioned before, a “Neon” – the moniker given to these virtual avatars – functions as a user’s companion, rather than an AI assistant like Siri or Google Assistant.
According to STAR Labs, Neons are completely artificial, constructed from algorithms built on the CORE R3 technology platform. The “R3” stands for Reality, Real-time and Responsive, which is the backbone for the Neons’ natural and believable personalities. Based on a leaked teaser video, each Neon has its own unique personality and occupation such as a news anchor, doctor, fitness instructor, air stewardess and much more. However, according to a statement to The Verge, Samsung explained that the “avatars” showcased in the promotional content are fictionalised and simulated for illustrative purposes only. Meaning that what we have seen in the videos and images of these supposed Neons are merely real-life actors, but are enough to give us an idea of what to expect from this project and understand what the company plans to achieve.
Samsung aims to have Neons to provide “value-added services” where businesses or individuals are able to “license or subscribe to a Neon as a service representative, a financial advisor, a healthcare provider, or a concierge.” So rather than a virtual assistant that would make Marvel’s Tony Stark run for his money, Neons are a more realistic and interactive versions of Maxis’ MIRA assistant or Microsoft’s Clippy (RIP). It’s most likely we’ll encounter these virtual companions in retail stores, clinics, airports or gyms in the near future. Perhaps, like the current boom of Japanese Virtual Youtubers, a Neon could actually become a celebrity one day… or get featured in an episode of Black Mirror. (Source: Cnet / The Verge.)
